@pghmarathon + @p3rmovespgh

Built and led influencer strategy for the DICK’S Sporting Goods Pittsburgh Marathon, establishing and scaling a creator ecosystem over two years and delivering its strongest performance to date in 2026

The 2026 campaign brought together 7 macro influencers and 20 micro-influencers as part of the ambassador team, generating 4.3M impressions (up from 288K the prior year) and reaching a combined audience of 5.7M+ across creator networks through race weekend storytelling

This ecosystem drove 240+ creator-led content pieces and 220K+ engagements at a 4% engagement rate, significantly increasing race registration momentum and elevating brand visibility across key national markets

The program delivered a ~3x return on investment, driven by creator-led content performance and conversion impact

The strategy focused on creator alignment, community trust, and first-person storytelling, allowing participants to document race weekend in their own voice while delivering measurable impact